Small details decide everything.

The Deepsea Challenger

In 2011 I worked with James Cameron’s team to build and test the Deepsea Challenger, a one-person submersible designed to reach the bottom of the Mariana Trench. In March 2012 it carried Cameron to the Challenger Deep, nearly seven miles down — the first solo dive there. When the margin for error is that small, every detail gets checked.

Formula 1

From 2013 to 2017 I worked in the aerodynamics department of the Lotus F1 Team, which became Renault F1, testing 60% scale models in the wind tunnel. It’s a world where a tenth of a second is worth months of work, and where decisions come from data, not opinion.

Amazon

Alongside F1 shift work, I started selling on Amazon in 2013. I co-founded an Amazon business and grew it to seven figures, learning the platform the expensive way: with my own money on the line for every ad, listing and stock order.

In 2024 I started AMZAMP to bring that experience to other brands — especially founders who want their Amazon account run properly without having to run it themselves.

How I work today

I use AI tools to do the heavy analysis: thousands of search terms, campaign reports and stock levels every week. But every recommendation is checked by me before anything changes in your account. You deal with me directly, supported by a dedicated assistant for customer service and day-to-day checks.